An item in The Wall Street Journal's "Driver's Seat" blog caught my eye today, about a product that seems like a potential growth market for plastics companies. According to the post, Nissan Motor Co. is working with a company called Original Wraps Inc. to offer custom graphics for Nissan vehicles. The stick-on designs go beyond old-fashioned racing stripes to include a variety of patterns and designs. Other carmakers also offer body wrap decorations, as well as aftermarket firms. Makes sense, doesn't it? Young people who are spending money getting body art -- like tattoos and piercings -- are naturally going to be more interested in decorating/personalizing their vehicles too. I won't be surprised if this sort of product becomes a lot more common in the next few years.
Emerging trend: custom graphics for car exteriors?
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