Resin distributor Hanna Prime Inc. is changing its name to Resin Resource Inc. on Nov. 1 near the end of a year when the Arlington, Texas, firm bounced back from the economic slowdown.
Hanna Prime's 2010 sales are expected to be up 40-45 percent vs. 2009, President Chris Allen said in an Oct. 18 telephone interview. The firm has seen solid recovery in consumer goods, furniture, aerospace, health care and other markets, he explained.
The name change is an opportunity for us to redefine ourselves, Allen said.
Hanna Prime opened its doors in 2000 and now has 15 employees and annual sales of around $20 million. The firm offers resins and compounds from 14 suppliers, including Teijin Ltd. and Ineos ABS.
Allen said the firm wants to add commodity grades of polyethylene and polystyrene, as well as a nylon resin, to its product mix.
For the most part, we've always been a specialty small-lot engineering resins distributor, he said. We've served a lot of small to midsized injection molders and extruders very well, and now we'd like to try to move into a more national market.
Adding suppliers will be part of the growth. With that goal in mind, Hanna Prime is looking to add a national sales representative working with core suppliers and original equipment manufacturers by the end of the year. The firm also wants to move beyond its current 50,000 square feet of office and warehouse space by finding a separate location for its offices by the end of 2011.
Hanna Prime's average order size is around 4,700 pounds, but Allen said the firm can handle orders ranging from rail cars to small amounts of concentrates.