Clariant Masterbatches has expanded its color visions into 2011, while Americhem Inc. has gone a step further, taking health and cosmetic color trends into 2012 and 2013.
Earlier this year, Clariant — a color and additives concentrate maker based in Muttenz, Switzerland, with U.S. headquarters in Holden, Mass. — unveiled ColorForward 2011, its annual color-trend analysis and design tool.
ColorForward considers global cultural influences and lifestyle trends to measure how they will affect color directions for future consumer products, the company said in a news release.
Clariant said colors for 2011 will be “brighter and more lively, reflecting a renewed sense of optimism in a world still struggling with natural and man-made crises.”
Clariant's four general color themes for 2011 are:
* What a Wonderful World, a “festive fuchsia called Bollywood.”
* In-Fusion, a color called Wi-Red joined by white to reduce “the edginess.”
* Speak Out, which “springs from a move toward self-expression,” is represented by a “provocative, assertive pink” called Pinkitsch and a bright greenish-yellow dubbed Poppsycho.
* Forgotten Treasures is represented by Cire à Cacheter (which translates loosely to sealing wax), a rusty red that softens into an antique rose, and by The Little Emperor, an orange that fades into yellow.
In September, Cuyahoga Falls, Ohio-based color and additive concentrate maker Americhem Inc. launched its cosmetic color trends for 2012-13.
The trends are divided into four seasonal themes, including:
* Delicate Memories, represented by Vintage Pearl, a cream-tinged white pearlescent.
* Kaleidoscope, represented by Cosmo Pink, a hot pink with metallic sparkle effect.
* World ID, represented by a metallic tone called Chilean Copper.
* Nordic Kingdoms, represented by Burnt Timber, a raw umber with angular color change that turns almost black when viewed at a different angle.