Aiming to move into the food and beverage markets, Rollprint Packaging Products Inc. has developed what it said is the first non-aluminum foil transparent barrier film for stick-pack food applications and flow-wrapped packaging of industrial parts and electronics components.
In the past, we have been committed to medical and pharmaceutical packages, Dwane Hahn, Rollprint vice president of sales and marketing, said in an interview at Pack Expo in Chicago. Rollprint introduced the film at the show, in early November. What we've decided to do is create products for markets we want to go after. We would like to see the vast majority of the growth of the company come from here.
Because of its clarity, Hahn said, the Addison, Ill.-based company's Overture One film can provide an advantage for retailers and brand owners looking to sell powdered sugars and drinks or brightly colored candies, as well as for manufacturers wishing to display products such as wires, cables and other industrial parts.
The film, based on Rollprint's ClearFoil barrier-coated polyester and coupled with an aggressive sealant, provides oxygen and moisture barrier performance comparable to foil-based laminations, at two-thirds the thickness, according to the company.
You can show your product off without sacrificing barrier properties, said Hahn. That helps with consumer applications and a lot of electronic applications where it is important to know that the product is there and intact and that circuits, for example, haven't rusted.
Other potential stick-pack applications include liquid pharmaceuticals, pesticides and household cleaners.
Because Overture One film is thinner and eliminates a layer, there could be a cost savings of 10-25 percent over competing materials, he added.
What's more, the film's lamination structure allows high-speed sealing and the use of flow wrapping of products, which Rollprint contends is more cost-effective than the form-fill-seal method of packaging. The ability to flow-wrap products will provide added leverage in both the new markets Rollprint is chasing, and in the company's traditional markets, Hahn said.
Throughput and yield is much faster, he said.
He said flow-wrapped packaged products could range from industrial and electronic parts to syringes and IV bag overwraps.
In addition, Hahn said flow-wrap technology has improved so much that flow wrappers offer excellent hermetic seals suitable for strict pharmaceutical and medical-device uses.
The new film line has been in development for close to a year, driven by what Hahn said was the unprecedented response Rollprint received to an advertisement for its ClearFoil brand in a packaging magazine,
We got 1,400 leads or about 1,300 more than usual, laughed Hahn. We realized we had just hit a grand slam.