A Toyota dealer in North Carolina is highlighting the company's use of eco-plastics in his own PR campaign. A news release from Toyota of Sanford highlights the use of a bioplastic -- which Toyota has dubbed Ecological Plastic -- in some 2011 model year vehicles.
The Ecological Plastic is produced using less petroleum for manufacturing and additionally will limit the vehicles overall carbon emission. This development will contribute to Toyota's overall goal of going green and not hurting the environment.It's interesting that this dealer finds it worthy enough to put out a news release on the material. One of my colleagues at Automotive News noticed it today, and I imagine some sustainability-minded car buyers will stumble across it online as well.