Bottled water sales suffered during the Great Recession, and some pundits predicted it would never come back -- the victim of thriftiness and environmentally enlightened consumers. But perhaps they wrote the epitaph a bit too soon. Convenience Store News reported yesterday that bottled water sales were up 4.2 percent in 2010, and are likely to grow another 3 percent in 2011. Where's all the growth coming from? If you think it's all the fancy lemon- and berry-flavored waters that you've noticed in your local grocery, guess what -- you're wrong. According to the experts quoted by Convenience Store News, the fastest growth is in sales of old-fashioned plain water.
Is the bottled water market recovering?
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