The new interim president and CEO of the Canadian Plastics Industry Association will stay the course under his leadership.
CPIA is strong and healthy, said Greg Wilkinson, who replaces outgoing Mark Badger at the helm of CPIA. It grew in 2010 and is growing still.
Reputation enhancement will continue to be a key CPIA strategy, Wilkinson said in a phone interview March 10, the day CPIA's changes were announced. Innovation will be stressed, aided by a new portal CPIA set up for members to access technology information. Recycling efforts will remain a pillar in CPIA's framework.
Wilkinson, who was CPIA chairman, immediately takes over for Badger, who leaves at the end of March. Paul Cohen, president of blown film extruder W. Ralston (Canada) Inc. of Brampton, Ontario, will move from his post of vice chairman to chairman.
Wilkinson launched consulting firm Third Oak Associates Inc. of Toronto last year after leaving as spokesman for Nova Chemicals Corp.
Badger said he will take on a new business leadership opportunity but he declined to give any clues as to whether he will continue in plastics. Until he joined CPIA in March 2009 he was vice president with vinyl extrusion major Royal Group Technologies Ltd. He also has an extensive record in charitable work.
Badger said he believes CPIA was revitalized under his watch. Membership has grown, which with cost cutting has improved the association's finances. Last year alone 66 new members came on board, Badger said by telephone from his Mississauga, Ontario, office. New members include brand owners like bottled-water major Nestlé Waters. Leaving CPIA will be bittersweet for me, Badger said.
Greg Wilkinson is the perfect person to lead the next phase of CPIA's development, as a result of his involvement in the association's turnaround, his strong advocacy skills and his collaborative style of engagement, Badger said in a news release.
Cohen said, On behalf of the board I want to thank Mark Badger for the terrific job he has done over the past two years leading a textbook turnaround of the organization and laying the groundwork for further success down the road.
CPIA faced declining membership and high costs when Badger took over. Cost-cutting moves included relocating to a smaller office space and implementing flexible work arrangements with staff.