Here's your chance to become your company's go-to expert on social marketing. I have three copies of Eric Schwartzman's book, "Social Marketing to the Business Customer," and I'd like to give them away to plastics companies. Schwartzman is an online communications consultant based in Topanga, Calif., who recently spoke about social media at the Plastics News Executive Forum. His speech was very well received, and it continues to generate a lot of interest. My story on marketing has been one of the most-read stories on PlasticsNews.com this week. Perhaps that's because social media is still a relatively new concept to most plastics companies. Many are still skeptical about how tools like Facebook, LinkedIn and Twitter can help their businesses. Mary Scheibel, founder and principal owner of Scheibel Halaska Inc., a marketing communications firm with many plastics-related clients, recently did a survey that found that fewer than 30 percent of plastics companies think that using social media is going to be important to the future success of their business. Scheibel -- and Schwartzman -- both urged the PN Executive Forum audience not to turn their back on the growing importance of social media. Schwartzman gave what I described as "a dizzying introduction into social media," with suggestions for companies interested in dipping their toes in the water. Perhaps the biggest eye-openers were his demonstration of how some plastics companies are already using social media to get good sales leads, and how firms can use these tools to collect competitive information and research new technologies. How can you do that at your company? A first step could be to read Schwartzman's book. And that's where the give-away comes in. I'm asking Plastics Blog readers today to share their most imaginative use of social media in a business-to-business application. It can be something that you've seen, or something that you've tried yourself. I'll send a copy of Schwartzman's book to three best examples. So please post your entries in the blog comment section -- I'd like to make this more than just an email conversation with me, so that all the blog readers can benefit. I'll award the top ideas next week. Meanwhile, here's a video of Schwartzman talking about his favorite b-to-b social media tools. Surprise -- they're not LinkedIn, Facebook and Twitter.
Want to become a social marketing expert?
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