Global polystyrene leader Styron LLC is changing its name to Trinseo later this year.
Dow Chemical Co. sold Styron its market-leading styrenics business to private equity firm Bain Capital LLC last year for $1.6 billion. The company is based in Berwyn.
We believe that the new name of Trinseo will position the company better for future growth and greater potential as a global materials company, Chris Pappas, president and CEO of Styron, said in a news release.
The name Styron is strongly tied to the styrenics chain particularly polystyrene and styrene monomer, which are an important part of our company but we are much more than that, Pappas said. Our new name of Trinseo will communicate that we are leaders in a broader range of businesses, products and technologies, and it underscores our commitment to growth.
Styron also makes ABS, SAN polymers, styrene-butadiene latex and synthetic elastomers, expanded PS and polycarbonate.
Styron engaged Landor Associates, a leading global branding and design firm, to come up with the new name.
We chose Trinseo because it has the word 'intrinsic' at its root. For a company that creates materials used inside customer products, it's absolutely relevant, said Ken Runkel, executive director in Landor's New York office.
The Styron brand will continue to be used as a trade name for its PS products.