The plastics industry pales in comparison to other industries in its use of marketing communications. That was the message of Mary Scheibel, founder and principal of Scheibel Halaska Inc. in Milwaukee, at PN's recent Executiv Forum. In this video excerpt, Scheibel demonstrates how and why marketing is a good business investment.
Scheibel Halaska's Mary Scheibel
Scheibel Halaska founder says plastics industry needs better marketing.
Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Plastics News would love to hear from you. Email your letter to Editor at [email protected]