The Society of the Plastics Industry Inc. wants to tap into the creative power of the Millennial Generation through a YouTube student video contest that touts plastics.
SPI President and CEO Bill Carteaux pitched the video effort in a speech at a student awards luncheon held at the Society of Plastics Engineers' Antec conference in Boston.
Carteaux said SPI is offering cash, iPads and a trip to Orlando, Fla., as incentives.
SPI will roll out its own YouTube channel soon.
We want you to go out and create videos to post on our YouTube channel beginning June 1. We want you to start developing these immediately. We want you to think about how plastics positively affects your daily life. We want you to be creative, funny, convincing, Carteaux said.
Your audience today is really the other Millennials out there. Because if we can get this out on the Internet, and use the viral nature of that, we can start to have an impact.
Carteaux said opponents of plastics are already making use of the Internet to spread, in many cases, what he called junk science.
In Boston, the SPI leader had the perfect audience: about 150 college students young people well-versed in social media who are planning careers in plastics and are dedicated enough to attend Antec. Many of the students presented papers at Antec, the plastics industry's biggest annual technical conference.
The prizes are $500 and an iPad for third place, and $1,000 and an iPad for second place. First prize is an iPad plus an all-expense-paid trip to NPE 2012 in Orlando, including airfare, hotel, tickets to Universal Studios and $2,000 in spending money.
Carteaux encouraged students to post the videos to their personal Facebook pages.
Help us out. We really want hundreds of videos, he said.