In this latest installment of Plastics News’ recurring Lessons in Leadership series, PCI President and CEO Tom Duffey details how a strong marketing plan has driven the molding company to success. With guidance from marketing manager Teresa Schell, during the last five years PCI has obtained 70-80 percent of its business from new customers.
Leadership: PCI's Tom Duffey
PCI chief Tom Duffey says his molding firm takes marketing seriously.
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