MEXICO CITY (July 27, 12:15 p.m. ET) — Anipac, Mexico's plastics sector association, plans to publicize its 50th anniversary this year with a paid-for supplement about the industry in several newspapers owned by the Grupo Reforma media company, of Monterrey, northern Mexico.
Anipac (Asociación Nacional de Industrias del Plástico AC) is inviting companies to sponsor the supplement by buying advertising space or editorial coverage about themselves.
The supplement is scheduled for publication on Sept. 26 in three Grupo Reforma newspapers: Reforma, of Mexico City, El Norte, of Monterrey, and Mural, of Guadalajara.
The projected print run has been set at 160,000, of which 10,000 copies will be distributed at the Plastimagen México 2011 trade show in Mexico City from October 4 through 7, Anipac said.
The initiative is part of Anipac's strategy of promoting the benefits of plastics to counter anti-plastic legislation in the Mexican capital and other cities.
In the past two years its members have organized several PR and ad campaigns and visited dozens of schools to talk to children about the industry.
One of the association's ad slogans is: “Say yes to plastic.” Another slogan, this one for the Plastimagen show, reads: “Plastic, more than meets the eye.”
Exhibition specialist EJ Krause de México, part of EJ Krause & Associates Inc, of Bethesda, MD, is Plastimagen's producer.
Grupo Reforma claims to be Latin America's largest print media company. It publishes 10 daily newspapers in five Mexican cities.
Anipac has 391 members, according to a list posted on its website.