MUMBAI, INDIA (Aug. 22, 2:30 p.m. ET) — Two consumer goods companies in India are launching an initiative to encourage plastics recycling.
Mumbai-based Hindustan Unilever Ltd. and Bharti Retail are sponsoring the “Go Recycle” initiative at 31 Easyday and Easyday Market retail stores. The project's goal is to reduce packaging waste and to educate consumers to practice responsible consumption.
Consumers who bring in empty plastic bottles and pouches will receive coupons for discounts on five Hindustan Unilever brands.