Steve Jobs' decision to resign as Apple Inc. CEO last month was a huge business story. Apple may not be the No. 1 player in personal computers, but its impact in that market — and smartphones, tablet computers and portable media players — has been significant.
Apple also put an emphasis on design that has been revolutionary. The first colorful iMac of 1998 broke from “the dull world of beige and grey plastic computer cases,” Jonathan Glancey of The Guardian newspaper wrote recently. “With its oddball marriage of boiled sweet colors and transparent plastics, the iMac was certainly eye-catching, and it also sold — 2 million in the first 12 months.”
Jobs followed up with the iPod MP3 player, iPhone and iPad, always making bold design statements, often with plastics.
Long before the word “sustainability” become a buzzword, Apple's plastics material choices have been under a microscope and, indeed, it has paid attention and adjusted its material portfolio.
Now that Jobs is retiring, will we see changes that will impact Apple's plastics part and material suppliers? Or will the company be cautious about straying too far from Jobs' strategies?
Loepp is editor of Plastics News and author of “The Plastics Blog.”