ATLANTA (Sept. 12, 12:30 p.m. ET) — Coca-Cola Co. still opposes bottle deposit measures despite a report that said the company is softening its stance.
A report by As You Sow, an environmental advocacy group based in San Francisco, said Coca-Cola was now neutral on a “voluntary container deposit system administered by associated industries.”
Despite the report, Atlanta-based Coke confirmed that it is still against “forced” deposit fees and would rather see an emphasis on curbside collection.
“Coca-Cola's position regarding container deposit legislation has not changed, we oppose forced deposit legislation,” the company said in a statement. “We actively support initiatives to get consumers to recycle more and waste less. Comprehensive recycling programs, like curbside collection, are a more convenient and sustainable solution for solid waste recovery than programs that single out one product, such as forced deposit programs.”