Underscoring its commitment to developing sustainable products and processes, Deceuninck North America LLC is launching a program to incorporate recycled PVC scrap into its window and door products.
Deceuninck also is launching a new line of windows and door profiles — made from polyurethane-reinforced composites and bioresins — that the company says offer significantly greater thermal efficiency than competing aluminum products. The firm also is launching a new tilt-and-turn window line.
“Deceuninck North America is here for the long term,” said Filip Geeraert, a 14-year veteran of the Belgian-owned firm who became president and CEO of Monroe, Ohio-based Deceuninck North America in late April. “We have positioned the company on three pillars — innovation, design and strategy — and the theme of building a sustainable home.”
In a phone interview before GlassBuild America 2011, held Sept. 12-14 in Atlanta, Geeraert said Deceuninck has formed a partnership with industrial recycler JP Industrial Products Inc. to recycle the end cuts and other scraps from Deceuninck's fabricators so that Deceuninck North America can reincorporate that recycled PVC back into its products. JP Industrial is based in Lisbon Ohio.
“We want to try and reuse all the scrap generated in the fabrication process back into our products,” said Geeraert, who has worked at Deceuninck North America for 11 years after serving as corporate controller at parent company Deceuninck Group in Belgium for three years. “We are working with a couple of customers right now in a pilot test program.
“By reclaiming unused product that might have otherwise ended up in the waste stream, the company's new partnership with JP Industrial will help Deceuninck meet its goal of attaining a sustainable cradle-to-grave approach,” Geeraert said. “We look forward to realizing the positive impact this recycling program will have on our customers and the building and construction industry at large.”
In a similar vein, Geeraert touted the thermal performance of the company's new Innergy rigid thermal reinforcement window and door profile products, made with 20 percent bioresins from Bayer MaterialScience LLC.
Geeraert said that using bio-based resins fits with the firm's cradle-to-grave perspective.
“Innergy is a tangible example of that ongoing commitment to innovation. It offers the same strength and durability of aluminum, but with unprecedented levels of thermal performance,” he said. “We're confident that Innergy is truly the next generation of thermal reinforcements.”
The company also claims that its Innergy line — developed as a better-performing alternative to aluminum reinforcements for PVC windows and door profiles — is virtually impermeable to cold or heat, and is extremely resistant to condensation. That prevents the staining that can occur with metal reinforcements. In addition, Innergy can receive a waiver from additional testing because of its proven performance.
“It will be positioned as a replacement for aluminum windows,” with the replacement market the most likely area for initial sales, Geeraert said. “It can be used in both, but I do believe the replacement market” represents the best opportunity today, he said, “because there is a lot of pressure on fabricators to provide products with higher energy codes and ratings.”
Tilt & Turn windows
Similarly, its Revolution Tilt & Turn window — which will be available in the first quarter of 2012 — features a seven-chamber thermal structure, based on Innergy rigid thermal reinforcements, and an R-value of 7-plus, the company said.
“We have successfully weathered both the economic downturn and the related challenges in the building and construction sector,” Geeraert said.
U.S. sales fell 15.1 percent in the first half of 2011. But Geeraert said “things really picked up in the third quarter,” and that the third quarter will be much stronger than the second quarter.
Looking ahead, Geeraert expects 2012 to be an improvement over 2011.
“We are looking for and expect quite an extensive improvement in performance,” he said.
Worldwide, Deceuninck Group has operations in more than 75 countries, and employs more than 2,800 worldwide. The group had consolidated global sales of $706 million in 2010.