Americans are becoming much more confident with their knowledge about the environment, according to a new survey commissioned by SC Johnson. That's despite the often confusing or even contradictory messages that they receive on many environmental issues, from global warming to the benefits of paper vs. plastic bags. This poll isn't specifically about plastics, but I expect it will be studied carefully -- and quoted extensively -- in the coming year. According to the survey, 73 percent of Americans say they know a lot or fair amount about environmental issues and problems. That's up 20 percentage points since 1995. Also, fewer people now agree with the statement "I am very confused about what's good and what's bad for the environment." Just 18 percent agreed with that statement in 2011, down a whopping 21 percentage points since 1990. A growing number of respondents say they've made lifestyle changes that have a positive environmental impact. For example, 58 percent said they recycle on a regular basis -- twice as many as 20 years ago -- and 29 percent said they buy "green" products. Click here (PDF) for a copy of the full report, "The Environment: Public Attitudes and Individual Behavior -- A Twenty-Year Evolution."
How much do consumers know about the environment?
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