ATLANTA (Oct. 6, 2:45 p.m. ET) — Coca-Cola Co. has taken a stance against bottle deposit laws, but that does not mean the company isn't pursuing recycling in other ways.
Gary Wygant, director of recovery development for Coca-Cola Recycling LLC, said the company has launched several recycling initiatives across the nation in recent years to spur material recovery, ranging from a recycling partnership with Atlanta's Turner Field to donating bins to the National Mall in Washington.
Wygant said consumer awareness is a major factor in recycling success, so the company will deploy its five Recycling Education Vehicles (REVs) 600 times this year.
In years past, the vehicles have made stops at NASCAR races, the Super Bowl, World Series, NCAA Final Four and the national conventions of the Democratic and Republican parties.
Coke expects to reach more than 20 million people with the vehicles this year. In 2010, REVs engaged 19 million people, he said.
The vehicles have video screens, interactive displays and educational games about the benefits of recycling.
“We take an approach to recycling at Coke that is three pronged,” Wygant said. “In order to generate more recycling, we need to provide education and awareness. Make sure the consumer has access to recycling. Then you have to make sure that material is being recovered responsibly and brought back into the supply chain as a valuable commodity.”
Wygant said the company favors a more comprehensive approach to recycling instead of focusing on a small amount of the waste stream like deposit measures do.
A full version of this story is available on www.wasterecyclingnews.com.