SHANGHAI (Oct. 12, 2:10 p.m. ET) — In response to strong growth and demand, BASF SE has launched a new Cellasto production site in Shanghai, the company's third such facility in Asia Pacific and second in China.
The Shanghai site will produce spring aids and top mounts made of microcellular polyurethane, specifically designed for the Asia Pacific automotive market, the company said in a news release. It expands BASF's global Cellasto service and production network, totaling six sites across the world.
The company also said it can double the capacity in Shanghai “within some months” to react to increasing demand. BASF aims to invest a total of 2.3 billion euros in the Asia Pacific region between 2011 and 2015.
“Closer proximity to the manufacturing bases of our global OEM key accounts allows us to serve them with innovative NVH (Noise, Vibration and Harshness) solutions and a reliable local supply from a single global producer,” said Melanie Maas-Brunner, senior vice president of polyurethanes in Asia Pacific.
China has seen rapid growth in the auto industry and will continue to be the world's largest motor vehicle producer in the years to come, he noted.
“Over the years, the need for increasing NVH performance of vehicles has gained importance… Cellasto has become a material of choice for many leading automotive manufacturers to replace conventional rubber solutions due to its increased material performance.”
Cellasto is a highly durable and high volume compressible material with minimum lateral expansion. Its exceptional properties reduce noise from the engine, vibrating chassis and rumbling shock absorbers. It is used by the automotive industry mainly in jounce bumpers, top mounts, spring isolators, bushings or body mounts.