The term "polyester slacks" might be not seem exactly cool or modern, but recycled PET just might help to make something old-fashioned seem new again. According to our sister publication Advertising Age, 85-year-old Haggar Clothing Co., is preparing to launch an ad campaign for "Life Khaki" pants, which are made in part from recycled PET. Ad Age says the company is hoping the eco-friendly pants "will give it cachet with a younger consumer." Using recycled PET to make polyester fabric isn't exactly new. But I've noticed a few companies highlighting the recycled content of the fabric used to make graduation gowns and soccer uniforms.
Using recycled PET to make polyester 'cool'
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