BRUSSELS (Nov. 3, 12:05 p.m. ET) — The European Organization for Packaging and the Environment (Europen) has published what is is calling a green paper on packaging and sustainability.
The document concludes that packaging should be seen as part of the solution in achieving a resource-efficient society.
Representatives of environmental groups, the European Commission, the World Business Council for Sustainable Development, retailers and retailer trade associations and Europen's corporate members were among those that contributed.
Europen Managing Director Julian Carroll said: “The Green Paper, which brought together the opinions of broad sectors of society, not just industry, will serve Europen and hopefully other stakeholders as a reference point in further discussions about Packaging and Sustainability.
“Packaging is part of the solution, not part of a problem, in achieving a resource efficient society, and this paper will support us to deliver that message to consumers, policy makers and key opinion formers.”
According to Europen, participants recognized the essential contribution to sustainable production and consumption that packaging makes by helping reduce product waste and protect resources while acknowledging that packaging consumes resources along all the stages of the supply chain.