LONDON (Nov. 10, 2:15 p.m. ET) — Olympics sponsor Coca-Cola Co. claims it will recycle all clear PET waste collected at the London 2012 Olympic and Paralympic Games into 80 million new bottles.
“London 2012 provides a spectacular opportunity for everyone in the UK to raise the bar on sustainability,” said Jon Woods, country manager of Coca-Cola, Great Britain and Ireland.
“Coca-Cola is the longest continuous sponsor of the Olympic movement. We know from experience that our sponsorship can inspire our own business to take a leap forward in sustainability,” he added.
The drinks giant is also planning to cut the carbon footprint of its distribution at the games through the use of a warehouse fitting with photovoltaic cells, HFC-free coolers and LED lighting. It will also run 14 biogas trucks.