CLEARFIELD, UTAH (Updated Nov. 22, 10:40 a.m. ET) — Lifetime Products Inc. is starting a $41 million project to expand its blow molding capacity at its headquarters in
The company will expand what is currently warehouse space and will use 40,000 square feet of space in phase one of the project, according to Bob Adams, vice president of plant engineering. A Lifetime spokeswoman said that at least three, or possibly four, blow molding machines will be added in the first phase as Lifetime adds capacity for both existing and new customers.
“With the recent tax incentive from the Governor's Office of Economic Development we received to expand our manufacturing capabilities in
Lifetime announced Nov. 16 that it bought the assets of Emotion Kayaks. That includes intellectual property, trademarks, manufacturing equipment, inventory and retail contacts.
Terms were not disclosed.
Hendrickson said that Emotion had outsourced the blow molding and rotational molding of its kayaks. Lifetime plans to continue using Emotion's existing rotomolding suppliers, he said.
Thomas Strauss, who founded Emotion Kayaks in 2002, will join Lifetime and play a key role in the transition, Hendrickson said.
Lifetime has agreed to add 142 workers in the next 10 years, as part of an agreement with the
By purchasing Emotion, Lifetime continues its expansion into kayaks, part of the outdoor recreational market that has remained healthy despite
“That was a small acquisition, but very significant for us, because it got us into the kayak market,” Hendrickson said.
As kayaks have become more popular, Hendrickson said that high-volume blow molding has helped make kayaks more affordable. Lifetime's goal is to hit the lower and mid-range price points, and make it easier for people to buy and use kayaks, he said.
Lifetime's plastics operation currently occupies 120,000 square feet of space and includes more than 20 blow molding machines.
“It is exciting to see that after serious competition from other national and international locations, Lifetime has decided to expand in its home state of
Lifetime is a leading manufacturer of residential basketball equipment and polyethylene folding tables and chairs. It also makes outdoor storage sheds, playground equipment, composters, wheelbarrows, soccer goals, tetherball systems, kayaks and paddleboards.
Lifetime is celebrating its 25th anniversary. Its products are sold in 58 countries. According to its website, it has more than 1,300 employees in