WARREN, MICH. (Nov. 22, 11:50 a.m. ET) — Auto supplier SRG Global Inc. is boosting its capabilities in product development with the addition of a designer who will work with carmakers on future parts using advanced molding, coating and plating technologies.
Patrick Ayoub is a former designer with Volkswagen, Chrysler, BMW and SEAT. At Warren, Mich.-based SRG, he will incorporate a creative process to anticipate needed parts in decorative trim, the company said in a Nov. 16 press release. The injection molded parts are used for grilles, emblems and nameplates.
The new position will help SRG establish a close relationship with customers who must differentiate their cars from competitors, marrying existing engineering expertise in product development with global trends in colors, materials, fashion and other design elements, the company said.