HONG KONG (Dec. 29, 1:30 p.m. ET) — Hong Kong's Business of Design Week is one of the largest design-themed events in Asia, attracting a worldwide audience and speakers.
Plastics News caught up with Adrian van Hooydonk, senior vice president BMW Group Design, before his Dec. 2 speech there.
In these three edited excerpts from the interview with Plastics News reporter Steve Toloken, van Hooydonk talks about BMW's increasing use of both carbon-fiber-reinforced plastics and traditional plastics in its new all-electric and hybrid cars for weight reduction.
In the first clip, running 2:36, he talks about how the push for ''zero emission mobility'' means more plastics and other lightweight materials, and he discusses why he likes working in those materials because of the design flexibility they provide.
In the second clip, running 2:38, van Hooydonk talks about BMW's development of mass production technologies for CFRP, which the company considers a key advancement, and he gives some advice to the plastics industry on developments the car maker would like to see for in-mold technologies.
In the final clip, running 4:02, he talks about the growing importance of the China market, and BMW's plan to set up its first design studio there next year. That studio will be part of its DesignworksUSA Los Angeles-based subsidiary, which also does work for other companies and other industries.
Early in his career, before joining BMW, van Hooydonk worked as a product designer for GE Plastics Europe in the Netherlands. Today he is responsible for design development for the BMW, Mini and Rolls-Royce brands.