TORONTO (Jan. 5, 12:40 p.m. ET) — Toronto-based distributor Geolam Inc. is expanding its distribution area into the United States, adding yet another competitor to the already crowded alternate decking, siding and trim market.
Geolam — which was developed in Japan and has been sold globally for more than 20 years — is made from recycled polypropylene and wood fibers. The majority of alternative decking sold in the U.S. is made wood-plastic composite products that combine polyethylene and wood fibers; cellular PVC and decking made from high-density polyethylene milk jugs.
“We want to bring a whole new level of sophistication to ... the American marketplace," said Ron Factor, co-founder of the Canadian distributor in a Jan. 3 statement announcing its entry into the U.S. market.
Factor said Geolam offers “greater compression strength and tensile strength” than other leading composite decking boards, is lighter, less slippery and has low water absorption because of a patented manufacturing process that removes 100 percent of the moisture from the wood fibers.
He said Geolam is used in commercial buildings around the world in diverse climates including conditions where exposure to extreme heat and sunshine, high humidity and tropical rain are typical.
Geolam distributes and sells WPC decking, siding, trim and related products for the commercial building and luxury-living marketplace. It is the exclusive distributor for Geolam in North America.