After a slow start, it seems that more people in the plastics industry are getting interested in social media. But where to get started? Quite a few blogs offer advice, and I've linked to some in the past. Today I received a note about a new site that specializes in social media for the business-to-business audience. The site, by Global B2B Communications, is aimed at a non-marketing audience -- for example, engineers and technically-oriented managers. My favorite post so far: "What happens when engineers use social media," by Amy Munice of Global B2B. Other than LinkedIn groups, she writes, there's little in social media for engineers to get excited about. "I've yet to speak to an engineer who is enthused about Tweets," she wrote. Watch PlasticsNews.com for more on social media next week -- you may even learn more about why you should be using more than LinkedIn, and what Facebook and Twitter have to offer to the B2B audience.
Are there any engineers on Twitter?
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