Dow Chemical Co. (Booth 415B,C,D) is taking a mental and physical approach to NPE2012.
The mental part comes via the firm's status as the exclusive corporate underwriter of the Antec 2012 technical conference, as well as of NPE2012's Technical Education Program and Technology Central, a program that includes co-located education programs, an international plastics design competition and technology pavilions.
Midland, Mich.-based Dow — one of the world's largest plastics and chemicals firms — also will be hosting its “Customer Innovation Center,” located on level four of West Hall. The center is designed to allow Dow to meet with customers and discuss new products in a relaxed setting, officials said. Dow's Performance Plastics unit also will present 16 technical papers during Antec.
The physical side of Dow's NPE effort will come in the shape of eight exhibitors that will be running Dow resins on their equipment for the show, being held April 1-5 in Orlando. That list includes Davis-Standard LLC (Booth 5945) — which will run Continuum-brand bimodal high density polyethylene resins for extruded pipe — and Nordmeccanica SpA (Booth 24048) processing Sealution high-clarity peelable sealant and Mor-Free-brand solventless adhesive.
“We're going to have a very strong presence at NPE2012,” Dow executive Mauro Gregorio said in a Feb. 9 telephone interview. “This is a great opportunity to interact with the entire value chain.”
“We believe in innovation through collaboration with our customers,” added Gregorio, commercial vice president in North America for the firm's Performance Plastics unit. “We can't do it alone.”
The show also will be Dow's first since it reorganized many of its plastics businesses into its Performance Plastics unit. The firm plans to bring as many employees to NPE2012 as it did to the previous NPE, in 2009, Gregorio said.
New technologies and products showcased by Dow at NPE will include:
* An extension of the Sealution-brand of peelable sealant polymers for easy opening and excellent clarity in cereal bags and similar products.
* Developments in Enlight-brand encapsulant films that protect solar cells from degradation and help extend the life of solar panels.
* Primal-brand and Econext-brand of ultralow formaldehyde binder resins that allow companies to make end-use nonwoven products without detectable formaldehyde.
* Advances in Engage XLT-brand thermoplastic olefins for automotive interior and exterior components. The materials allow compounders, molders and vehicle manufacturers to take advantage of improved impact efficiency while still delivering excellent impact performance.
* New compounds that use Ecolibrium-brand bioplasticizers. The flexible PVC compounds have been developed through a partnership with Teknor Apex Co.