Here's a suprising fact: It has been five years since Procter & Gamble Co. launched a brand in the United States, and that product was niche probiotic Align. Is P&G, which has a long history as a creator of innovative products, slipping? Jack Neff at our sister publication Advertising Age takes a close look at P&G this week with this story: "Why Some Think P&G's Innovation Is Slipping." Some analysts "doubt the power of P&G's innovation machine and voiced concerns that the company is too big and too complacent," Neff writes. Chairman and CEO Bob McDonald is aware of the criticism and he's working on rebuilding the company's image. P&G spent more than $2 billion on R&D in the past two years, and it has projects in the pipline, he said. What's the view of plastics suppliers to P&G? We know on the packaging side that the company has been undertaking significant materials-related changes -- first disclosed in 2010 ("P&G outlines broad sustainability plans"). More recently we saw a small step toward that goal, when the company revealed its new Gillette Fusion ProGlide packaging. Does P&G have more plastics-related innovations ready to hit the market? Neff's story hints at one: a product named [email protected], a patch for removable or temporary tattoos.
Is innovation slipping at P&&G?
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