ZURICH, SWITZERLAND (Feb. 29, 12:45 p.m. ET) — Velcro sealing technology is an innovative alternative to conventional rail track sealing strips on bags for food packaging.
Amcor Flexibles and Velcro Europe SA have teamed up to promote the Velcro Press-Lok system, combining Amcor's films expertise with Velcro's sealing system based on opposing strips of tiny hooks and clasps, the firms announced Feb. 29. The partners claim the new system is simple to open and re-seal, even if the track is contaminated by food which would obstruct rail tracks commonly used to seal food bags.
The firms' aim the new packaging system at cheese, milk powder, fresh-ready meals, bread, fresh fruit and vegetables. An added advantage of the system is the wide brand recognition Velcro has in the market, allowing consumers to readily understand how the closure system works.
“Amcor and Velcro Europe are confident that this innovative user-friendly solution brings important new benefits to our customers and we look forward in 2012 to delivering sales growth to the fresh and dairy market,” says Philippe Scherrer, marketing director for fresh, dairy and capsules at Amcor Flexibles Europe and Americas based in Zurich, Switzerland.