A few months ago I wrote about the potential for viewers to take away an anti-plastics message from "The Lorax," a Dr. Seuss-inspired film that opened today. But the tone of that post, "'The Lorax' pits kids against plastics," wasn't quite right. Upon further review, I think the American Chemistry Council's response is more on target. ACC knew the film was coming, so it prepared a website designed to capture kids' enthusiasm for the film and its central message around making a difference. ACC's "Plastics and the Lorax" isn't about fighting back against anti-plastics stereotypes (you may recall that the film's protaganist lives in "Thneedville," a town made of plastic). Instead, ACC is focused on how kids can help recycle more plastic. The site educates visitors about what plastics can be recycled and how they are used. ACC's Jennifer Killinger, the senior director of sustainability and public outreach, says the site went live yesterday. ACC is taking a low-key approach to the film -- after all, the audience is children. The intent of the site is to promote recycling and give them simple tips to get more plastics in the bin.\ But ACC's not picking a fight with Dr. Suess -- which seems like the right approach.
Using 'The Lorax' to teach plastics recycling
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