CHICAGO (March 29, 1:10 p.m. ET) — It's not a pun to say that there's something fishy about Aquavista Enterprise Inc.'s latest product.
There's something fishy in all of the San Jose, Calif.-based company's products. The firm specializes in small, low-maintenance aquariums for homes and offices, made using acrylic and ABS.
But the new product is something timely. (That's the pun.)
“We were trying to think of something new, and we looked up at the clock,” Scott Yen said in an interview at the family-owned company's booth during the International Home + Housewares Show. “We thought, why not turn it into an aquarium?”
The company's new BettaClock combines a small, single-fish aquarium with a battery-operated clock.
The 1.2-gallon tank positioned in front of the clock is just big enough for a single small fish, like a goldfish or the betta, which gives the clock its name. There is a maintenance opening at the top. The entire filled clock weighs 11 pounds, which is light enough to hang on most walls.
“Hang it, add water and add fish,” Yen said at the show, held March 10-13 in Chicago.
The BettaClock is not the first twist on wall hangings the company has produced. Its product line — with manufacturing in Asia — also includes narrow-framed aquariums designed to mimic paintings, right down to having frames and customized art, such as a family photo as the background.