Welex Inc. President and CEO David Schroeder said he wants to build closer relationships with the extrusion line manufacturer's customers and offer improved after-sales service and support.
Schroeder, who joined the Blue Bell, Pa., company from PET bottle supplier Constar International Inc. in July, believes he now has the management team in place to be able to deliver a better package to clients.
“Our people are doers who are hands-on and not just managers,” he said, adding that getting the message across to customers about what Welex can offer is crucial.
“We want to get to the point where there is a much longer-term return on their investment through providing support services after they have bought a machine from us. We will listen to our customers more and we want them to get more out of what they have,” he added.
Schroeder said Welex's equipment lasts for a long time and the company can offer advice and service that will keep it working for longer.
“People have Welex machines that in some cases are 30, 40 years old. We can help keep it going for years more. It's about excellence in execution, efficiency and product quality,” he said.
Making Welex machines more modular would also play a part in the company's strategy going forward, offering greater flexibility as a customer's needs changed, Schroeder said.
Schroeder made it clear that Welex would be looking for partners with whom it could go to customers with new applications, as well as connecting its technology and product portfolios.
“I want to take a fresh look at how we do what we do, be clear about what we do, and share the possibilities with our customers. We want to offer options and upgrades in that process, which is part of the modularity aspect,” he said.
Welex also aimed to share its knowledge with its customers and get closer to their needs, Schroeder said.
“It's important to think ahead and ascertain the potential of our machinery and what it can be used for beyond the short term.”
Schroeder added that he wanted Welex to be seen as more than just a sheet company. “We have expertise and can create a complete lines solution. There is more pressure on customers' engineers and we want to help them through the process, either directly or with the help of partners who we might work with.”
Schroeder said Welex's income levels are back to levels last seen in 2007.
Welex exhibited at NPE2012, held April 1-5 in Orlando.