Hedstrom Plastics, the rotational molding division of Ball, Bounce and Sport Inc., is moving more aggressively into the “sport” part of its name, becoming a distributor and marketer of Bosu fitness products.
Hedstrom has been rotomolding PVC balls for the Bosu Balance Trainer and Bosu Ballast Ball, and doing assembly at its factory in Ashland, Ohio. Hedstrom had been supplying the products to distributor Fitness Quest Inc. in Canton, Ohio.
Now Hedstrom has acquired exclusive worldwide distribution of the Bosu line from Fitness Quest.
It's a big move, said Hedstrom President and CEO Jim Braeunig. Bosu is a complete exercise system, combining a ball with an injection molded platform to improve balance.
“We have formed a new division called Hedstrom Fitness that will house the Bosu product line,” Braeunig said.
Hedstrom has hired four key employees from Fitness Quest and plans to hire four more. Hedstrom also will work with David Weck, who invented the Bosu in 1999. The product helped introduce balance training to athletes, rehabilitation specialists and schools. Braeunig said Weck is eager to create new products.
“Our goals are to develop product line extensions, acquire other key fitness products and become a more viable player in this market segment,” Braeunig said.
Bosu stands for “both sides up,” meaning the product can be used with either the dome or the platform side up. Hedstrom makes commercial and retail versions of the Balance Trainer and the Ballast Ball, a weighted stability ball.
Hedstrom does rotomolding and assembly. Premere Enterprises Inc. in Bolivar, Ohio, injection molds the platform parts.