PURCHASE, N.Y. (April 20, 12 p.m. ET) — Almost 94 million plastic beverage bottles and aluminum cans have been collected through the Dream Machine recycling bin initiative started by PepsiCo Inc. two years ago.
So far, PepsiCo has placed 4,000 of its recycling bins and reverse vending kiosks across the United States — 30 percent of them at colleges and universities, 18 percent in office buildings, 16 percent in grocery stores, malls and drug stores, 12 percent at gas station and convenience stores, and 10 percent in stadiums and arenas.
The recycling bins are similar to trash cans, but they are painted Pepsi blue with a recycling message on them. For each bottle or can recycled at the computerized kiosks, consumers receive reward points, which they can redeem online.
In addition, PepsiCo said that roughly 900 schools and more 400,000 students are now participating in its two-year-old school Dream Machine recycle rally.
The Dream Machines support PepsiCo's goal of increasing the beverage container recycling rate in the U.S. to 50 percent by 2018.