BRUSSELS (May 3, 12 p.m. ET) — Europe's PVC industry says that despite what it calls “significant economic challenges” it will be able meet its target to recycle 800,000 metric tons of PVC by 2020.
Results of the industry's first 10 year sustainability initiative, VinylPlus2010, were presented at a meeting of the European PVC industry's last week. These showed that more than a quarter of a million metric tons of PVC was recycled in 2011.
This was against a background of “adverse market conditions and the decrease in volumes of PVC waste in construction,” European industry leaders said.
As well as the 800,000 metric tons-target by 2020 the new VinylPlus commitment includes a pledge to introduce a new certification and labeling scheme “designed to help users to identify and prioritize sustainably produced PVC, while also creating value for VinylPlus participants.”
Despite their positive outlook, industry leaders warned that meeting the 800,000 metric tons target would continue to depend on different stakeholders working together to stimulate the market for PVC recycling across the region.
Stefan Eingaertner, VinylPlus' general manager, said the organization was encouraged by the progress of the first recycling program in what had been a very difficult climate.
“Reaching our goals requires active support down the PVC value chain and a policy environment across Europe which continues to incentivize the diversion of waste from landfill and demand for recycled goods,” he added.