How often do you see polyurethane foam as the cover story in a business weekly like Barron's? Today's issue has the story -- although the subject matter may seem more appropriate for Cosmopolitan! The story, "Sex or Sleep?", looks at PU's growing stake in the mattress market, and what it means to activity in the American bedroom. OK, I'll spell it out: "They induce a blissful snooze but make sex a challenge." Sadly, polyurethane never gets mention in Miriam Gottfried's cover story. The story calls it by the generic name "memory foam," described as a "dense material that softens in reaction to body heat" that dates back to NASA research in 1966. Memory foam has shaken up the sleepy mattress industry, accounting for almost 20 percent of the market, Barron's reported. Check the link for the salacious details. Don't worry, it's all in good taste -- despite Rupert Murdoch's role, Barron's is still a Dow Jones flagship.
Barron's surprising take on PU foam
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