Plano-based fishing equipment supplier Plano Molding Co. is acquiring fellow sporting-goods company Frabill Inc. in a move that will allow Plano to offer a wider variety of outdoor equipment.
Plano has been injection molding tackle boxes since 1952. It also makes a variety toolboxes as well as carrying cases for items ranging from archery equipment to golf clubs. Its Caboodle line of cases focuses on storage for cosmetics and crafting items.
Frabill's outdoor line complements the tackle boxes and other Plano items. Frabill, which is based in Jackson, Wis., has a product line that includes fishing nets, ice-fishing gear, bait traps and bait containers.
“Frabill and Plano are a perfect fit — like peanut butter and jelly,” said Plano President and CEO Tom Hurt in a June 18 news release.
“We serve the same customers and our products sit next to each other on the store shelf.”
Terms of the deal were not released.
Plano intends to keep Frabill's manufacturing in place for the foreseeable future, said Joe Froelich, managing director of Corporate Financial Advisors LLC, a Milwaukee-based firm that advised Frabill along with William Soderstrom of Milwaukee law group Fox, O'Neill & Shannon. Michael Lust of McGuire Woods LLP in Chicago was legal adviser for Plano in the deal.
Frabill CEO Jeff Marble said the deal with Plano provides resources for the operation to continue to grow. The Marble family has owned Frabill for 29 years.
Froelich said Frabill uses plastics in some of its products, but the companybuys it from outside suppliers.