KANSAS CITY, KAN. (June 25, 1 p.m. ET) — DaVinci Roofscapes LLC has introduced a new line of multi-width Bellaforte Shake polymer roofing tiles that replicate real cedar shake tiles.
“After we launched Bellaforte Slate roofing tiles several years ago we immediately received requests for a shake version,” said Ray Rosewall, CEO and president of the privately owned company based in Kansas City. “The newly-designed Bellaforte Shake tiles provide both roofing contractors and homeowners with a competitively-priced polymer product with high durability that mimics the look of real wood shake shingles with all the low-maintenance advantages.”
The 12-inch Bellaforte Shake tiles, introduced earlier this month, are available in eight different profiles that resemble chiseled, hand-split cedar shakes. The tiles have realistic slanted sawn edges and staggered lengths that will allow roofing contractors to create a staggered appearance that simulates a natural rough hewn wood shake roof.
The tiles—which come in 49 colors and five color blends—-all have the company's patented snap-fit, self-aligning features, including the leading edge tab and the aligning ledge. They also come with an integrated rain gutter and rain dam.
Engineered from virgin thermoplastic olefins, the Belleforte Shake tiles have a 50-year warranty.
DaVinci's polymer roofing sales grew more than 30 percent in 2011, and Rosewall expects similar growth this year.
Rosewall credits the firm's surge in roofing tile sales to its multitude of colors and custom-color options, the popularity of its lower priced, snap-fit Bellaforte slate—and now—-cedar tiles, and investments in more efficient machinery.
In 2011, DaVinci purchased a new 700-ton Mitsubishi press and two four-cavity stack molds and this year the company is doubling what it spent on investments in 2011, and adding, among other things, an eight-cavity stack mold to use in conjunction with an existing 1,000-ton Husky press.
The new machines “give us a huge advantage in terms of rapid response to orders,” said Rosewall. “If things go as planned, we may add another 1,000-ton press in 2013.”
Private equity investment fund TGP Investments LLC, also based in Kansas City, has been the company's partner in providing access to working capital since 2006.