LONDON (June 28, 2:30 p.m. ET) — Bio-based plastics can play a leading role at the London Olympics but only if brand owners, waste management companies and event organizers get behind the opportunity, according to United Kingdom's National Non-Food Crops Centre (NNFCC).
“Compostable packaging is ideal for events like the Olympics, because packaging contaminated with food can be composted together, helping to cut waste and generate valuable revenue,” said Dr. John Williams, head of materials at NNFCC.
A spokesman for the consultancy explained to PRW that it is not possible to name food retailers taking part in the scheme although all companies contacted “really engaged with the idea of composting”, including a major burger chain.
All compostable packaging materials used at the games will be labeled with an orange recycling symbol and can be put in a corresponding orange bin, along with any food waste.
Recyclable materials will have a green symbol and green bins and non-recyclables can be put in black bins.