I like to think I'm fairly well versed on social media developments, but until today I've just had a vague awareness of Pinterest. After all, how relevant to plastics (and journalism) could a site be that's built upon social photo sharing? But, as I said, that changed today, when Faurecia North America announced a new contest that will harness the Pinterest community to design a premium vehicle interior -- for a chance to win an iPad. (As an aside, does it seem like every contest these days is enticing participating with Apple products -- iPads, iPods or iPhones?) The Auburn Hills, Mich.-based automotive vehicle interior specialist (and a subsidiary of French component supplier Faurecia SA) announced that the contest asks participants to submit a pinboard titled "Faurecia Pin-spiration" categorized on Pinterest under "Cars and Motorcycles." "Each board should reflect innovations that define premium and could lead to vehicle design," the company said in a news release. The entries should include at least five innovations from Faurecia, plus other images "that inspire their ideal vehicle interior." It sounds a little complicated to me, but the idea is to tap into the Pinterest community for vehicle interior design ideas. "At Faurecia, our designers find inspiration for vehicle interiors in a variety of places," said Jay Hutchins, director of marketing & product planning for Faurecia Interior Systems. "That inspiration can be found anywhere, from the fabrics in the latest fashion designs to the technology in your favorite electronic devices. With this contest we are interested in seeing where others find that inspiration, and what better place to host such a contest than on Pinterest -- one of the largest resources for inspiration in the digital space?" The company sees potential on Pinterest to reach a lot of consumers who have an interest in the latest in automotive design. According to marketing service Experian, Pinterest is the third most popular social network in the United States, behind Facebook and Twitter -- and ahead of LinkedIn. Pinterest may not be a preferred route to reaching business professionals. But for a company like Faurecia that's trying to stay on top of the latest in consumer trends like design, it could be an effective new tool.
Faurecia taps Pinterest for auto innovation
Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Plastics News would love to hear from you. Email your letter to Editor at [email protected]