In 1950, the couple decided to debut their line at the annual china and glass show, which attracted buyers from all over the world. The trade show was in Pittsburgh that year, but there was a problem: The organizers said only dinnerware made of china and glass was permitted. "So we rented rooms at the Hotel Pitt, which was adjacent to where the show was, and we placed a sign near the lobby," Luntz says. "Word of mouth spread, and many of the buyers began coming in to see our line."The company's Brookpark line of products became a household name, and the rest, as they say, is history.
Joan Luntz's place in plastics history
The (Cleveland) Plain Dealer had an interesting story recently about a pioneer who I had not heard of -- Joan Luntz. The story, "Shaker Heights designer blazed a trail with patterns, from plastic dinnerware to wallpaper and beyond," is part of a series called "Elegant Cleveland." Luntz got her start in plastics when she married George Goulder, whose family owned International Molded Plastics Co., according to the story. The Ohio compression molder was well known during World War II for making M1 helmet liners. After the war, the company started making melamine tableware, using resin from American Cyanamid Co. Luntz sketched the designs and selected the colors, and they thought they had a good product. But the problem was getting it in front of buyers, who were used to less durable china.
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