Marketing communications firm Trefoil Group is taking on the problem of recruiting skilled workers with its own “talent acquisition marketing” program.
The Milwaukee-based firm said manufacturers are having difficulty finding qualified employees, even with unemployment numbers remaining high. Trefoil said its program can help a company:
* Emphasize what it can offer.
* Promote its own leadership and growth.
* Understand and target talented people through social media and microsites.
* Cultivate partnerships with educational and industry groups.
“There's a lot more that manufacturers in particular can do to reach and appeal to talented young people,” principal and founder Mary Scheibel said.
Trefoil, formerly Scheibel Halaska Inc., is the Wisconsin partner of Iprex, a global public relations enterprise owned by an alliance of 74 firms.
In an Aug. 21 telephone interview, Scheibel added that hiring in the current job market is “a complex equation,” but that her firm “is focused on attracting the interest of young people in manufacturing careers.”
Trefoil already has worked with machinery maker Milacron LLC and injection molder Dickten Masch Plastics LLC on websites to attract potential employees. The Milacron recruitment site attracted more than 100 unique online visitors even before it was made public, according to Trefoil. It then attracted more than 300 visitors on the day it officially was launched.
Many manufacturers “are focused on the day-to-day, to keep their businesses running,” Scheibel said. “Recruiting isn't really their expertise.”
She added that her firm has seen recent examples of college graduates returning to school for technical training in order to get jobs. But regardless of their background, most potential employees use the Internet to find jobs.
“Job seekers are really online now, so the importance of a website is critical,” Scheibel said.