ROMULUS, MICH. (Oct. 15, 9:15 a.m. ET) — Thermoplastic elastomers distributor Alliance Polymers and Services LLC said it will begin selling proprietary thermoplastic vulcanizates and styrene ethylene butadiene styrene-based TPE compounds by the end of the year.
The company said the TPVs will be sold under the brand name Viprene, and the SEBS compounds as Styflex.
Romulus-based Alliance said it will continue to sell Elastollan thermoplastic polyurethanes from BASF Corp. and Maxelast TPEs from Polymax.
Alliance owners Stephane Morin and Roger Huarng said it is a natural progression for the company to offer its own branded products, and informal market research indicates Alliance customers and prospects will welcome the addition.