The small Ohio town of Ashland is becoming a fitness products center, as rotational molder Hedstrom Plastics has acquired worldwide distribution rights for another brand of exercise balls.
The Hedstrom Fitness division, which already distributes and markets the Bosu fitness ball, inked a deal Nov. 5 for the Kamagon line of water-filled exercise balls. They resemble kettle balls.
Terms were not disclosed.
Hedstrom has been rotomolding both ball lines at its headquarters plant in Ashland. Now it also will handle distribution and marketing.
According to Hedstrom, Kamagon products use water motion — dubbed hydro-inertia — to create unstable resistance that “challenges the muscles while simultaneously stimulating the nervous system.” Originally adopted by mixed martial-arts enthusiasts, Kamagon is used by major professional and college sports teams, according to Hedstrom.
“Our business model is to seek distinctive athletic products that fit our brand, work together and put us in both the manufacturing and distributor seats,” said Mike Kelly, chief financial officer of Hestrom Fitness.
Ball, Bounce and Sport Inc. does business as Hedstrom Plastics.