Teresa Schell will take over the reins of Strategic Marketing Partners effective Jan. 1, Schell recently announced.
SMP was founded five years ago by Tom Duffey, president and owner of injection molder Plastic Components Inc. of Germantown, Wis.
Duffey and his company will become clients of SMP after Schell buys it and becomes sole owner, she said in a telephone interview.
“I will be able to help small to midsize companies develop their marketing plans,” Schell said. As a Plastic Components employee, she helped Duffey set up Milwaukee-based SMP to help other small to midsize plastics processors plan marketing strategies.
“I aspire to diversify into other manufacturing areas over the next year or so,” she said.