WASHINGTON (Jan. 14, 11 a.m. ET) — Marketing Design Group has been picked to handle marketing for the NPE2015 trade show.
San Diego-based MDG specializes in promoting trade shows and other industry events and has experience in international marketing, according to the Society of the Plastics Industry Inc., the sponsor of NPE.
For NPE2015, the agency will provide strategic consulting, branding, exhibitor marketing, website development, print and digital advertising, media negotiations, direct mail promotion, and international attendee acquisition, according to Brad Williams, SPI's director of marketing and sales for trade shows and conferences.
NPE exhibitor sales will be carried out by NaylorCMG, which provided this service for the previous NPE in 2012.
NPE2015 will take place March 23-27, 2015, at the Orange County Convention Center in Orlando, Fla.