Carlsberg Breweries A/S in Denmark has started an ambitious project with its suppliers to optimize its packaging for the purpose of “upcycling.”
The program is organized through the Copenhagen-based Carlsberg Circular Community and involves metal, glass, paperboard and plastics packaging companies. The plastics suppliers are RKW of Frankenthal, Germany, which makes shrink wrap for Carlsberg cans, and Petainer, the Peterborough, England-based main supplier of PET preforms for Carlsberg's DraughtMaster draft beer keg.
A Cradle to Cradle approach is being followed by Carlsberg, which is working with Prof Michael Braungart, creator of the C2C concept, and EPEA in Germany. C2C promotes upcycling, in which materials are reused in a way that increases their value or benefit to the environment.
Simon Hoffmeyer Boas, senior CSR manager at Carlsberg, said the project, which was launched in January, is in its first stage of assessing existing packaging for its potential to be optimized for upcycling. Extensive information is being gathered about materials and component chemicals down to the level of 100 parts per million, he told EPN.
The process could show that some components used in the materials are not optimal from the C2C perspective. “What there will be at the end of the process is a positive list of materials and components,” he said.