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January 14, 2015 01:00 AM

Plastics News announces promotions

PLASTICS NEWS REPORT
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    Toloken
    DETROIT — Plastics News has announced four promotions: for Steve Toloken in editorial and Kim Winkler, Debbie Hershfield and Rachel Potts in the integrated marketing department.

    In editorial, Toloken has been named news editor-international, which is a new title.

    “I'm excited for our readers because Steve is a perfect fit for this role,” said PN Publisher Brennan Lafferty. “I'm excited for our events and advertisers because Kim and Debbie know our customers very well and our products. All three are great people and real pros.”

    Toloken served for nine years as PN's full-time staff reporter in Washington before he left for Hong Kong in 2006, initially has a freelance correspondent. In 2007 he moved to Guangzhou, and he rejoined PN as a full-time staff reporter and Asia bureau chief in 2008.

    Toloken has covered news in dozens of cities in China, as well as in Japan, South Korea, Vietnam, India, Thailand, Brazil, Singapore, Malaysia, Mexico, Poland, Hungary, Taiwan, Hong Kong and Germany.

    In his new role Toloken will continue to report, plus help coordinate PN's international coverage outside North America and China.

    Toloken moved back to the U.S. in 2014, and he currently is based in suburban Washington. He has a bachelor's degree in journalism from the University of Illinois.

    In the integrated marketing department, a new role for Nicole LaPointe has resulted in promotions for Winkler, Hershfield and Potts.

    Starting Jan. 19, PN events director LaPointe will become corporate relations director for PN's parent company, Crain Communications Inc.

    As a result, Winkler has been promoted to PN's marketing and events director. She will take on responsibility for logistics and event planning, in addition to her current marketing role.

    Winkler

    Winkler joined sister newspaper Crain's Detroit Business in 2008 as an intern. She was promoted several times, eventually to CDB's marketing coordinator.

    In 2011 Winkler was named marketing manager for sister newspaper Waste & Recycling News, and she moved to Plastics News in the same role in 2013. At PN her accomplishments include developing brand guidelines, producing new sales tools and redesigning the media kit.

    In 2014 she was promoted to PN's brand strategy manager, focusing on PN's brand identity within the industry. Winkler, who has a bachelor's degree in organizational communication and graphic design from Western Michigan University, is based in PN's Detroit headquarters office.

    Effective Jan. 12, Debbie Hershfield moved from her previous role as PN's advertising sales coordinator to become events and marketing specialist. Her responsibilities include development and implementation of all PN product marketing campaigns, management of all event sponsor communications and benefit execution and all partner relations.

    Hershfield

    Hershfield has a bachelor's degree in advertising from the University of Florida, and she began her career as an advertising copywriter at Gordon Jewelry Corp. in Houston.

    She went on to be an account executive at a PR firm in Miami.

    Hershfield has been with Crain Communications for three years, starting as a sales assistant at Waste & Recycling News, then joining Plastics News in 2013 as advertising sales coordinator. She is based in suburban Akron, Ohio.

    Rachel Potts is moving into a full-time role as integrated marketing coordinator. Potts started with Plastics News as integrated marketing intern in October. She has a bachelor's degree in journalism and public relations from Central Michigan University.

    Potts' responsibilities will include management of PN recognition programs, development and execution of social media marketing efforts, management of email marketing calendar and continue to support the events team with various integral responsibilities.

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